Golfers should be less concerned with the way a swing looks and focus more on the simple mechanics of the shot.
That is the view of the Medicus Golf Institute, which has underlined the importance of shooting low scores as opposed to looking good.
The swing clinic has suggested that players should work on a swing that feels right for them, rather than getting pre-occupied with hitting the ball like Ernie Els.
The Medicus Golf Institute urges players: "Take a look at the Champions Tour and you'll see countless variations of swings - most are not "pretty" but these players have found a way to get it in the hole.
"Some players are cursed with a beautiful swing - on the range -but can never take it to the course. Others are blessed with the ability to score with swings that look like an octopus in a telephone booth, for instance Jim Furyk!"
South African Els has earned the nickname 'The Big Easy' with his smooth, seemingly-effortless swing motion that is easy on the eye.
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